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Lifestyle Services / Membership & Growth · 2024
Yuetang Apartment Membership Mini Program
Tenant referrals + event coupons
A membership marketing mini program for long-term rental apartments: points, event coupons, online signup and tenant referral growth.
High acquisition costs and fast tenant churn; events announced manually with low turnout; existing tenants had no incentive to refer friends.
Built the membership mini program: tiered points, automatic holiday coupons, online event signup, and referral rewards (both sides get rent discounts when friends move in).
Tenant activity rose and referral share grew visibly. The operator told us: “No more manual headcounts for events — referrals beat expectations.”