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Brand & Retail / Brand Campaigns · 2023
IKEA CIIE Interactive Mini Program
2D showroom + gamified exploration
An interactive mini program for IKEA at the CIIE: the offline showroom moved into the phone — users explore kitchen, living room and bedroom scenes on a 2D map, collecting furniture pieces.
A huge expo hall visitors forget after one walk-through; users needed to deeply explore products and interact within limited time.
Built the interactive mini program: three scenes as an interactive 2D map — users swipe, tap items and collect “furniture pieces”; completing a set pops “Living room assembled”.
Over 100k visits in the first week, 3 minutes average dwell time. The client's feedback: “Users aren't browsing — they're playing.”