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Brand & Retail / Brand Campaigns · 2023
BIOTHERM Campaign Mini Program
Offline events + gamified lead capture
An “escape room” themed mini program for BIOTHERM offline events: users complete tasks to unlock codes, then fill in details to book after clearing the game.
Offline visitors just walked through with low lead capture; traditional scan-for-gift tactics were losing appeal.
Built the “escape room” task mini program: visitors scan at the booth, complete scavenger and photo tasks, unlock a code per level, and claim trial kits after clearing all levels.
3x participation vs. traditional events, 60%+ lead capture. The client said: “Visitors used to come and go — this time they really played.”